GROW WITH COLOR
Founded by Linda García and her co-founder, Grow With Color is a Latina-founded financial education brand transforming how everyday learners approach investing. In 2020, they introduced the Stock Market Workbook, a hands-on resource that simplifies financial literacy and empowers individuals to build confidence in their investment journey.
QUIROZ + CO partnered with the founders to design a tailored public relations and launch strategy. By crafting culturally relevant messaging and facilitating media briefings, we positioned Grow With Color as a trusted voice. Our outreach connected the brand with national and Latino-focused media outlets, expanding visibility and credibility while driving momentum for future growth.
For the launch of the Stock Market Workbook, we partnered closely with Grow With Color, a Latino-founded brand, to deliver a comprehensive multicultural PR strategy designed to connect with diverse audiences. We hosted client briefing sessions to align messaging and developed briefing books to prepare the founder for interviews and media opportunities.
Our outreach secured placements across local, national, and multicultural outlets, including Dallas Innovates, D Magazine, The Montessori Post, Brit + Co, WFAA Daybreak, Telemundo Dallas, Dallas Morning News, DFWChild, HipLatina, BoldLatina, WeAreMitu, Remezcla/Refinery29, and Forbes. Together, these stories generated over 150 million earned media impressions, spotlighting the brand’s mission and strengthening visibility for a Latino-led business.
This approach demonstrates our expertise in helping Latino and Latina founders amplify their voices, secure impactful press, and build credibility that resonates across communities in Dallas–Fort Worth and nationally.
